A POS that runs on the iPad you already own.
I started TakeOwl in 2020. The directory side of that story is over on the about page: DoorDash margins, the math that kept getting worse, the restaurants doing more work for less money. This page is the owner side.
The owners I talked to weren't only worried about delivery commissions. They were worried about the POS bill. Toast and Clover sell a quote that looks reasonable on page one, and then the monthly fees compound: a card reader rental, an online ordering add-on, a kiosk add-on, a payroll add-on, a loyalty add-on. The hardware is theirs, not yours. If you ever want to leave, the terminals stop being useful. The switching cost is the point.
I didn't want to build that. So TakeOwl's POS runs on the equipment you already have, an iPad or an Android tablet or a laptop, at a monthly cost low enough that it doesn't become the line item that ruins your Thursday. If you decide a year from now that TakeOwl isn't for you, your hardware is still your hardware.
What it is, plainly
The POS takes orders, prints tickets, and syncs to your TakeOwl listing and online ordering. It runs in a browser on hardware you already own. There isn't a TakeOwl terminal you have to buy, and there isn't a long-term contract. You sign up, you use it, you keep using it as long as it's helping.